top of page

in the spotlight

INTEGRATED CAMPAIGN ECOSYSTEM

Dunkin' x Smucker's

The Good Stuff Is Inside™

No client. No brief. No budget. A complete Dunkin' x Smucker's campaign. Strategy, identity, packaging, retail, digital, motion - built entirely solo.

featured work

ADC + FitJoy Main.png

BRAND ECOSYSTEMS

From a 20-year-old firm's first real visual identity to a brand-new venture built from scratch — two complete brand systems, one client relationship.

Philly Weekly Main.png

LEGACY BRAND EVOLUTION

Repositioning a legacy publication for a new editorial era — 27 issues, 500K+ readers, and a regional press award.

Rec For All Main.png

CAMPAIGN SYSTEMS

DPR - Rec For All

A citywide DC government campaign that advertised people, not programs — 4 bus wraps, 16 buses, and a TV spot, all from one idea: "Rec for All."

HQ Banana Strawberry.jpg

PACKAGING SYSTEMS

Hydroquench Systems

A decade-long packaging partnership — 30+ SKUs evolved from a founder's first labels into a brand that holds its own next to competitors.

DHM Main.jpg

EDITORIAL SYSTEMS

DISTRICT HOME MAGAZINE

Developed District Home Magazine's lifestyle editorial — turning vendor imagery and product assets into cohesive, aspirational stories across interiors, design, and culture.

Port image 1.png

BRAND EXPERIENCE

Big Belly's BBQ

Asked for a menu. I built a name, a mascot, and a full brand system — from packaging to a side-of-building billboard.

selected clients

Baysal

who am i

front view - close up.png

who is veronica hanna?

Meet the creative director behind the portfolio.

full no feet.png

why agency life?

Why I'm ready to bring 18+ years of doing it all into a creative team.

my thoughts

Black woman with purple hair shown multiple times throughout a busy creative studio, working across strategy, design, editorial, photography, video, and production while one version stands at the center.

Black woman with purple hair shown multiple times throughout a busy creative studio, working across strategy, design, editorial, photography, video, and production while one version stands at the center.

One Person, Two Companies: What "Creative Director" Actually Meant

My First Environmental Design Project Was Paid in Groceries

My First Environmental Design Project Was Paid in Groceries

My First Environmental Design Project Was Paid in Groceries

MASTERING DESIGN ZEN: The Power of Organized Files and Folders in Graphic Projects

MASTERING DESIGN ZEN: The Power of Organized Files and Folders in Graphic Projects

MASTERING DESIGN ZEN: The Power of Organized Files and Folders in Graphic Projects

keep tabs

New work, new thoughts, and whatever else I'm up to.

bottom of page